MOSH

About

MOSH produces brain-health protein bars containing lion’s mane, ashwagandha, collagen and vitamins, sells direct-to-consumer and is expanding into retail channels and additional product lines.

Mission

MOSH, founded in 2021 by Maria Shriver and Patrick Schwarzenegger, produces brain-health–focused protein bars sold direct-to-consumer. The bars include ingredients such as lion’s mane, ashwagandha, collagen and vitamins B12 and D3 and retail at about $35 for a 12-pack. In two years the company has amassed more than 100,000 customers and sold approximately $10 million worth of product. MOSH was self-financed at launch and was described as well capitalized prior to taking institutional capital. With the new funding the company plans to accelerate a retail distribution strategy and build out the team needed for that push. Management aims to enter more than 1,800 stores by next year and intends to roll out additional product lines, with a new product teased for launch at the end of September.

Quick Facts