Veridooh

About

Veridooh provides SmartCreative, a platform that tracks, measures and verifies every second of digital out‑of‑home ads, delivering 300+ campaign metrics via a dashboard showing exposure, plays, location and ad length.

Mission

Veridooh provides SmartCreativeTM, a platform that independently tracks, measures and verifies every second of every panel of digital out-of-home campaigns and exposes more than 300 metrics. The dashboard gives clients visibility into metrics such as location, plays, exposure time, ad length and share of time to analyse and optimise campaigns. The technology does not require integration with media owners, enabling use anywhere in the world. Veridooh serves more than 140 clients in Australia and New Zealand, including Google, Unilever, Amazon and McDonald’s, and works with media agencies such as Omnicom Media Group, GroupM and IPG Mediabrands. The company has over 20 staff. It intends to use the new funding to accelerate growth and expand globally.

Quick Facts