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Upollo

Upollo accelerates subscription business growth by predicting who is going to churn, convert, expand and why

Backed by

Index VenturesIndex Ventures

Raised 2.75M SEED on November 29, 2022

About

Upollo is a real-time platform that detects account sharing, repeat trials, and disposable emails/phones using 400+ signals (billing, IP), integrates via billing, SDKs, or Segment, and automates conversion interventions.

Mission

Upollo provides a platform that identifies repeat trial users, account sharers, and users using disposable contact details, then drives timely, friendly interventions to convert them into paying subscribers. The system assesses more than 400 signals—including billing and IP data—in real time to detect account sharing, prior trials, and false phone numbers/emails, replacing the need for large internal teams. Onboarding is simple: customers connect billing or add a few lines of code to mobile or web apps, or plug into Segment. Upollo is free to start and offers a paid tier priced based on outcomes rather than usage. The company plans to use new seed funding to aggressively hire and intends to double headcount by year‑end. Early customers reported strong results—conversion campaigns have hit up to 100% on specific campaigns, retention matches or exceeds other conversion methods, and customers reported ROI from roughly 5x to 9x with peak ARR gains reported at $18,000–$22,000 per day and conversions to paid plans up to $499/month.

Quick Facts

Founded

2021

Funding

SEED

Industry

Software

Team Size

1-10

Headquarters

Sydney, New South Wales, Australia