Basketball Forever

About

Basketball Forever is a digital media platform delivering global basketball editorial content paired with integrated gaming products and social-site second‑screen experiences to drive engagement and community.

Mission

Basketball Forever is a digital media platform focused on global basketball coverage that pairs its editorial content with integrated gaming products. Established in 2015 and originating in Australia, the company reports a monthly audience exceeding 110 million unique visitors worldwide and 45 million in the United States, with 4 billion social impressions in 2023. Its gaming portfolio includes Hot Hands, V.O.A.T., and Streaker, and the Hot Hands live-action free-to-play launch attracted over 10,000 participants who claimed more than 35,000 squares. The company leverages its site and social channels to create a second‑screen experience that drives engagement and community. Management says the business is on a profitable trajectory and plans to expand into sports betting, daily fantasy sports, and additional sectors beyond basketball. Proceeds from the recent funding will be used to grow the North American team, expand product offerings (including real‑money games), and refine the user experience.

Quick Facts