Joi

About

Joi is an AI-driven conversational commerce platform that integrates Facebook Messenger (and planned Instagram/Live support) with direct-sales companies' inventory and payment systems to enable distributors to complete in-chat purchases.

Mission

Joi is an AI-driven bot that connects Facebook with direct-sales companies' inventory and payment systems to let distributors sell products on social platforms. Buyers tap a ""shop now"" button and Joi messages them in Facebook Messenger to complete payment, removing insecure checkouts, redirects, unwanted subscriptions, and lengthy discussions. The platform is positioned as B2B technology that is consumer-facing, equipping distributors with a measurable tool to close transactions. Joi is focused on Facebook today but plans to expand to Facebook Live, Instagram, and other social media platforms in the near future. The company received an initial investment from Defiance Ventures, which will also serve as an advisor and place Tareq Amin on Joi's board. The article cites the US direct-sales market is expected to reach $55 billion in 2021, underscoring the market opportunity for Joi's product.

Quick Facts