Trusst AI

About

Trusst AI builds real-time AI agents that capture and analyze chat, voice, email and social interactions to optimize contact centers, deployable within client environments with governance via Amazon Bedrock.

Mission

Trusst AI builds AI agents that capture and analyze every chat, voice call, complaint, survey, text, email, and social media interaction to continuously evolve customer experience. Its core product delivers real-time, data-smart AI agents designed to humanize interactions with natural language, empathy, and deep data insights. The company positions its solutions to deploy within clients' environments with governance and security controls and leverages Amazon Bedrock in deployments. Customers such as Vocus have engaged Trusst AI to lead contact center optimization and digitization efforts. Founded and led by Sarel Roets and Ryan Kohler—who together bring 35 years of combined expertise, including Roets' VoiceFoundry exit to TTEC and Kohler's AWS CX experience—the company emphasizes domain expertise in CX and AI. Trusst AI says its solutions reduce churn, increase sales, and improve NPS through continuous optimization, and it is accelerating global expansion following new investment.

Quick Facts