Tapit

About

Tapit builds NFC-based marketing products that deliver content, coupons, tickets and surveys via branded NFC tags, runs campaigns with agencies, brands and carriers, and provides engagement metrics.

Mission

Tapit builds NFC-based marketing and advertising products that deliver content, coupons, tickets, surveys and other campaign experiences when consumers tap Tapit-branded NFC chips with NFC-enabled devices. The company works with agencies, brands, handset makers and carriers to run campaigns and provides clients with engagement metrics. Notable campaigns and partners cited include Nova Radio, Channel 10’s Renovators, in-mall activations, Samsung (retail), Vodafone, HTC, Virgin Mobile, Microsoft, Telstra, PHD, Universal McCann, Johnson & Johnson, Unilever, Prudential, Clear Channel, JCDecaux and Coca-Cola. Founded in March 2011 and based in Sydney, Tapit previously raised seed funding from Sydney Angels. It recently closed a $2.3 million Series A led by MPC Ventures (a Monash Private Capital subsidiary) to support international expansion and hires. Through Monash’s investment the company says it will gain access to regions including South Africa, Israel, India and Mexico and plans to expand sales and marketing teams in the U.S., U.K., Sweden, Japan, Vietnam, UAE, Singapore and possibly China. Tapit, founded in March 2011, builds NFC-based marketing technology that delivers content and offers when users tap an NFC-enabled phone. The company works with agencies, brands, handset manufacturers and carriers to run campaigns. Its marketing services include mobile commerce, coupon distribution, ticketing, surveys and reviews, content delivery, competitions and social community building (e.g., tap to like or follow). Tapit has run campaigns for Nova Radio via the JCDecaux billboard network, Australia’s Channel 10 show “Renovators,” and NFC marketing in shopping centers. The startup has raised seed funding from Sydney Angels; terms of the investment were not disclosed. The article notes Sydney Angels’ Sidecar Fund typically invests $100K–$500K, but does not confirm the vehicle or amount for Tapit. NFC adoption is currently limited by handset availability, although industry analysts forecast rapid handset growth by 2012 and 2015.

Quick Facts