Partnar

About

Partnar operates a B2B marketplace that matches brands by demographic and psychographic criteria to coordinate email and social campaigns, customer-base sharing, and physical insertions into e-commerce deliveries.

Mission

Partnar operates a marketplace that connects brands and businesses to form B2B marketing partnerships, using demographic and psychographic matching to facilitate email and social campaigns, customer-base sharing, and physical insertions into e-commerce deliveries. The platform positions itself as an alternative to pay-per-click advertising to help brands increase exposure, subscribers, and revenue more organically. Founders Jamie Pitt and Ryan Elliott emphasize the product’s fit for e-commerce and SaaS, citing examples like HelloFresh granting a partner access to 650,000 email addresses and an Instyle Solar email campaign that delivered $30,000 in profit. Partnar says it reduces the time and resources marketing teams spend finding partners and aims to forge value-driven partnerships as cookies are phased out and app-tracking opt-outs rise. Early customers include Naked Wines, BeforePay, and HelloFresh. The company recently secured seed funding to support further growth of its marketplace.

Quick Facts