UPowr

About

UPowr operates a digital platform that provides third-party household batteries and behind-the-meter orchestration for rooftop solar customers, optimizing charge/discharge and using behavioral-science segmentation to tailor programs in Australia.

Mission

UPowr operates a digital platform to offer third-party household battery assets and battery orchestration programs to rooftop solar customers. The company will leverage its existing platform to enrol customers in behind-the-meter orchestration programs and optimise charging and discharging to access grid services and revenue streams. UPowr’s ARENA-funded project uses behavioral science to develop a customer segmentation framework and tailor product offerings and customer journeys based on customers’ motivations and values. The trial targets households in Victoria, New South Wales and potentially Queensland and South Australia and aims to demonstrate an end-to-end approach to designing and delivering orchestration programs. ARENA has provided $446,000 in funding toward a $943,155 project to explore how customer insights can increase willingness to participate; the project is underway and expected to complete by early 2022. If successful, UPowr expects increased household participation in orchestration programs and a business case for using customer insights and modelling to support greater uptake of distributed energy resources.

Quick Facts