Wide Open Agriculture

About

Wide Open Agriculture makes oat milk (Dirty Clean Food, OatUp), imports oats while building oat factory in WA, piloting lupin protein and expanding distribution in Australia and Southeast Asia.

Mission

Wide Open Agriculture (WOA) produces regenerative farming‑aligned plant‑based foods and markets oat milk under Dirty Clean Food and OatUp. The company currently imports oats from Italy but plans to switch to domestically regeneratively farmed oats via a specialist factory in Western Australia. WOA raised $20 million through share purchases from institutional and individual investors to fund construction of a new oat‑milk manufacturing facility and to expand a secondary site for lupin protein development. The firm is developing a lupin protein pilot factory and has pre‑purchased equipment to potentially enrich its oat milk, with commercial release dependent on R&D and sampling. WOA is pursuing expanded distribution in Australia and Southeast Asia, citing new deals with Woolworths (stocking oat milk in half of its Australian outlets, an agreement estimated at $750,000 per year) and Grow Hub (at least $500,000 in the first year for Singapore). The company frames the move as aligned with its regenerative purpose and a response to growing consumer demand for low‑carbon, animal‑free dairy alternatives.

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