ABBA Group

About

ABBA operates the ABBA Accredited Network, a centralized autonomous system with website and Android/iOS apps that accredits African businesses and provides consumer-facing verified seller data at point-of-purchase.

Mission

ABBA (Africa Better Business Agency) is developing the ABBA Accredited Network, a Centralized Autonomous System (CAS) composed of a core website and Android/iOS mobile apps that aims to supply verified seller data at point-of-purchase. The platform’s core product is accreditation for businesses and a consumer-facing datastore to help buyers verify sellers before transacting. ABBA positions itself as a Business Intelligent System (BIS) focused on reducing misleading marketing, counterfeiting, non-delivery and other marketplace malpractices across Africa. The company says the network is designed to accredit over 100 million businesses across 54 African countries and serve data to up to 1.2 billion consumers who spend more than USD $2.1 trillion annually. ABBA intends to use recent seed funding to finalize development of its website and mobile app offerings and to advance its marketplace trust tools.

Quick Facts