Amplify-Now

About

Amplify-Now provides cloud-based SaaS strategy execution and benefits-realization software that centralizes tracking and governance for enterprise transformation programs, serving global clients across APAC, the US and Europe.

Mission

Amplify-Now offers cloud-based strategy execution management software delivered as a SaaS subscription to enterprise clients. The platform enables organisations to execute and track strategies and is positioned as a “single source of truth” for complex transformation programs. Its client roster includes Pfizer, General Electric, Hewlett-Packard, PwC and AGL Energy, with roughly 50% of customers in Asia Pacific, 40% in the United States and about 10% in Europe. Amplify-Now launched its first benefits realisation software in 2013, refocused on strategy execution in 2016 and established a US office in 2019; the CEO remains based in Adelaide. The recent $13 million investment from Whiteoak is intended to fund global expansion, including a planned European office (likely the UK or Germany) and to provide round-the-clock coverage. The company is targeting five-fold growth in five years and plans to grow headcount from about 20 to more than 100 across three sites, leveraging its SaaS model and enterprise customer base to scale internationally.

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