SafetyCulture

About

SafetyCulture provides a mobile-first workplace operations platform (iAuditor, EdApp, Spotlight) that digitizes checklists and inspections, supports training, incident reporting, IoT and asset management, and centralizes operational data.

Mission

SafetyCulture offers a workplace operations platform that added training, asset management and IoT functionality with an enhanced launch in October 2023. The company serves about 85,000 businesses and nearly 2 million users globally, and reports that average customer size has doubled over the past two years. SafetyCulture has grown headcount by 100 roles to more than 800 employees across six offices worldwide. It also operates an insurance subsidiary partnered with Employers. The company plans to use its recent funding to move into larger enterprise markets, accelerate its adoption of AI and provide benefits to long-term employees. The platform has seen record growth in user adoption following the product enhancements. SafetyCulture provides a mobile-first operations platform that leverages human observation to identify issues and opportunities for businesses to improve daily operations. Its flagship products, iAuditor and EdApp, are used to perform checks, train staff, report issues, automate tasks and communicate. The company serves more than 28,000 organizations and the platform has over 1.5M users across more than 85 countries. Led by founder and CEO Luke Anear, SafetyCulture is evolving from a checklist app into a broader operations platform for working teams. The company is based in Sydney, Australia and focuses on empowering frontline teams to drive continuous improvement. SafetyCulture builds safety and compliance software centered on its iAuditor app, which is used by over 26,000 companies in 85 countries. Its customer roster includes Emirates, Coca-Cola, GE, IKEA, Unilever, BHP Billiton and Accor. The company recently raised $35.5M at an $800M valuation; nearly half the proceeds were allocated as liquidity to long-tenured employees. The round was led by TDM Growth Partners with participation from Blackbird Ventures, Skip Capital and former prime minister Malcolm Turnbull and his wife. SafetyCulture has previously raised over $100M and says it has just crossed the cash-flow positive threshold. The new funding will accelerate product development as the company shifts from safety checklists toward a broader collaboration and communication platform and will support talent and marketing to scale, particularly in North America (which represents roughly 40% of its customers); the company operates in Kansas City, Sydney, Townsville, Manchester and Manila. SafetyCulture provides a checklist app called iAuditor that lets teams create smart checklists, conduct onsite inspections, analyze data and share insights in real time. Led by founder and CEO Luke Anear, the company also released Spotlight, an incident reporting app with real time alerts for incidents, hazards and nearmisses. Customers using iAuditor include CocaCola, Coles, Ausgrid, BHP Billiton and Qantas. SafetyCulture plans to use the new funding to accelerate global go-to-market expansion, build out product and engineering teams in Australia, and invest in internet of things (IoT) and workplace training. The company now has more than 200 staff and operates in Australia, the US, the UK and the Philippines. It has raised a total of $98m and is now valued at $440m. SafetyCulture is an Australian-founded mobile safety-management SaaS company whose flagship product, the iAuditor app (launched in 2012), digitizes paper-based inspection checklists. iAuditor enables companies to centralize inspection data, build custom drag-and-drop checklists, and access a public library of ~56,000 forms, generating “collective knowledge” from inspections, per CEO Luke Anear. The platform uses a freemium model (free individual users with a 25MB limit), paid plans starting at $9/month for SMEs, and custom enterprise pricing for businesses with more than 100 employees. Operational metrics cited include about 6,000 paying customers, ~100,000 users, more than 30 million inspections to date and roughly one million inspections per month. Index Ventures highlights a “big data benchmarking” opportunity and the potential to offer advanced risk profiles for commercial liability and workers’ comp insurance based on SafetyCulture’s proprietary datasets. The company says it will use the new funding to ramp up marketing, continue product development, increase customer outreach and add headcount globally.

Quick Facts