Little Birdie

About

Little Birdie operates a shopping-aggregation platform that indexes 70+ million SKUs from brand partnerships and retailer feeds/scraping to enable product tracking, comparisons, price drops and offers surfacing in banking apps.

Mission

Little Birdie is building a shopping-aggregation product that will aggregate more than 70 million products from brands and retailers to help users track and compare items, price drops, sales and offers. The platform sources SKUs via brand partnerships and by scraping e-commerce sites, with the majority coming from retailers' product feeds. The company is led by co-founder and CEO Jon Beros and is set to launch in mid-June. Little Birdie has a strategic partnership with Commonwealth Bank of Australia to surface its shopping content inside the bank's consumer app. The integration gives Little Birdie access to CommBank's roughly 11 million retail customers and creates opportunities for targeted offers and links to savings tools. The company is considering expansion into Southeast Asia and the United States, though no timeline has been set.

Quick Facts