Vitable

About

Vitable is a subscription-based personalized vitamin and supplement service that uses customer assessments to generate tailored recommendations and deliver recurring shipments across Australia.

Mission

Vitable provides personalized vitamins and supplements through a subscription model. The company, founded by Larah Loutati, is described as Australia’s first personalized vitamin and supplements subscription service. Its core product delivers tailored vitamin recommendations and recurring shipments to users seeking convenient health and wellness solutions. The article highlights a competitive landscape of similar subscription services but notes Vitable’s focus on personalization. Vitable recently secured $1.9 million in funding within 24 hours of pitching to investors, a result the article frames as evidence of strong market interest. The piece states the company has a rapidly growing user base and is positioned to reshape the health and wellness industry.

Quick Facts