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RADAR

RADAR is a full-service advertising agency that offers strategic planning, advertising, and design services.

Backed by

AccelAccel
Insight PartnersInsight Partners
HeavybitHeavybit
Two Sigma VenturesTwo Sigma Ventures

Raised 55M SERIES_C on February 8, 2022

About

Radar provides a privacy-first platform that enables developers to add location-powered functionality to mobile and web applications with just a few lines of code.

Mission

Radar offers a modern location context infrastructure that triggers events based on geofences, recognized places, and behavioral insights across iOS, Android, and the web. Its privacy-centric approach deliberately avoids AdTech data monetization, aligning with developer demands in a post-GDPR environment. With an easy-to-integrate SDK and APIs, Radar helps enterprises deliver context-aware experiences such as in-store promotions or proximity-based notifications without compromising user data. The company was founded by Nick Patrick and Coby Berman, who previously worked together at Foursquare. Early adopters already include Walmart, Burger King, and trivago, validating market demand for a dedicated location context layer. The recent Series A funding positions Radar to accelerate product development, broaden platform support, and scale go-to-market efforts as location context becomes a standard component of the modern mobile stack.

Quick Facts

Founded

2003

Funding

SERIES_C

Industry

Advertising, Brand Marketing, Digital Media

Team Size

11-50

Headquarters

Surry Hills, New South Wales, Australia