OpenInvest

About

OpenInvest provides a white-label online investing platform that enables wealth managers, advice firms, brokers and banks to deploy scalable professional portfolio-management services for retail investors without one-to-one advisers.

Mission

OpenInvest, founded in 2017 and based in Melbourne, builds and configures white-label online investing solutions for partner firms. Its platform enables wealth managers, advice firms, brokers and banks to offer professional portfolio management online at lower cost to retail investors who are not using one-to-one personal advisers. The company reports 31 white-label solutions are live and in-market and says it has an expanding pipeline of partner firms to sign up and deploy solutions. OpenInvest positions itself to address Australia’s “advice gap” by making professional portfolio management accessible to a broader mass market. Leadership cites regulatory changes and a halving of adviser numbers, plus pending reforms from the Quality of Advice Review, as drivers for increased demand for scalable online wealth solutions. The company emphasises attractive economics of scalable platforms and a mission to improve financial wellbeing across investor segments.

Quick Facts