Bae Juice

About

Bae Juice produces Korean pear (nashi)-based hangover-prevention beverages in 120ml squeeze packs, distributed through Australian retailers (Woolworths, BWS, Dan Murphy’s) and expanding into US retail and Amazon.

Mission

Bae Juice produces a Korean pear (bae)-based ""hangover prevention"" drink packaged in 120ml squeeze packs. The business was launched in 2019 from a Melbourne storage unit and the founders bootstrapped until mid-2023. The brand has sold more than 2.5 million units in the past five years and is stocked in Woolworths, BWS and Dan Murphy's. The company is pushing expansion in the US, with Gold Coast Distributors building retail presence in New York City and a target of more than 1,000 NYC stores by the end of 2024 before moving into other states. Bae Juice plans to sign another major Australian retailer this year to grow national distribution to around 5,000 stores and is exploring new flavours and products. Management says the new capital will help cement its Australian market leadership and scale US distribution. Bae Juice produces a hangover-prevention beverage made from “bae” (nashi) pears, positioned as a superfood convenience-store drink. The company was built over four years of bootstrapping by founders Tim O’Sullivan and Liam Gostencnik in Melbourne. The article notes pears have a reputation for reducing hangover impact, referencing a 2015 CSIRO scoping study as background. Bae Juice has secured external funding and distribution to accelerate growth: it raised $500,000 from Honan Capital and has backing from TakeFlight Ventures via its international brand accelerator. A distribution deal will place the pack bottles in 3,000-plus retail stores including Woolworths, Dan Murphy’s and BWS. The brand is launching in the US with Gold Coast Distributors, starting in New York and via Amazon, and Will Honan of Honan Capital has joined the board; revenue is expected to double this financial year.

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