HYPD

About

HYPD is an online platform that lets creators build multi-brand digital storefronts curated to their content, enables native social checkout, and expands category and regional-language support.

Mission

HYPD is an online platform that allows creators to build multi-brand digital storefronts inspired by their content, where they can curate products and services and enable native checkout for followers on social media. Launched in 2020 by Ashwarya Garg and Akshay Bhatnagar and based in New Delhi, the platform has primarily concentrated on fashion and beauty. It has observed steady GMV growth in fitness and food & beverages and plans to expand into categories such as pet care, travel, and home decor. The company intends to speed up creator acquisition, branch into more categories, and grow its team and product using the latest funding. HYPD aims to empower 100,000 creators by 2025 across English-Hindi and regional languages. Financially, the startup has raised prior seed backing (including $1.5M from Better Capital, Sauce VC and creator investors, plus an undisclosed 2021 seed from ScoopWhoop) and recently closed a $4M pre-Series A.

Quick Facts