Ideally

About

Ideally is a self-service customer insights platform for marketers and agencies using generative AI to test concepts with target audiences and deliver results within 24 hours.

Mission

Ideally offers a real-time customer insights platform for marketers and agencies that uses AI to speed consumer feedback turnaround from months to days. The company was founded by James Donald, Brendan Cervin and Joshua Nu’u-Steele and launched in August 2023 out of New Zealand via TRA Labs. Ideally has attracted over 115 customers across industries, including Asahi, Telstra, M&C Saatchi and Ogilvy. Icehouse Ventures’ CEO noted the company passed $1 million in revenue much faster than the firm’s portfolio average and is on track to hit $5 million. The fresh funding will be used for further product development and to accelerate international expansion. Ideally has recently entered Australia and is laying groundwork to enter the US market. Ideally is a self-service customer insights platform that rapidly tests concepts, ideas and messages with target audiences and returns results within 24 hours. The platform uses built-in generative AI to discover patterns and reveal opportunities. Ideally was incubated by TRA Labs and Previously Unavailable and has moved from concept to active use in six months, according to CEO and co-founder James Donald. The company counts brands such as Danone Nutricia among users and received positive feedback for lowering the cost and time of ideation testing. Ideally plans to use new funding to expand services within Australasia and hire key staff to support growth. Leadership describes the raise as a foundation for larger global ambitions.

Quick Facts