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LUMOS

LUMOS provides smart advertising solutions that allow businesses to connect with customers at the right time and place.

Backed by

Trampoline Venture PartnersTrampoline Venture Partners
Dorcas CapitalDorcas Capital
Claremont CapitalClaremont Capital
Hugo de JongHugo de Jong
Curt ShiCurt Shi
Barry WinataBarry Winata

Raised 0.8M SEED on September 1, 2022

About

LUMOS pairs gig-economy riders with IoT-enabled digital billboard backpacks to deliver physical ads and uses a proprietary data engine to provide audience analytics and digital retargeting for out-of-home campaigns.

Mission

LUMOS, founded in 2020 and based in Sydney, pairs gig-economy riders with IoT-enabled digital billboard backpacks (Smart Bags) to deliver physical ads and enable device tracking for digital retargeting. Its proprietary LUMOS data engine enriches out-of-home ads with advanced audience analytics and digital retargeting capabilities. The company says it currently works with 20+ domestic and international brands and agencies. In August 2022 LUMOS raised an oversubscribed $800,000 pre-seed round. The startup will use the funds to scale its footprint across Australia, further develop advanced data-driven ad reporting, and roll out additional IoT-enabled ad solutions across multiple cities.

Quick Facts

Founded

2020

Funding

SEED

Industry

Ad Retargeting, Advertising Platforms, Big Data, Information Technology, Local Advertising, Marketing Automation, Outdoor Advertising, Software

Team Size

11-50

Headquarters

Sydney, New South Wales, Australia