Kidly

About

Kidly is a marketplace that lets parents discover, schedule, book, and pay for children's activities, offering calendar and drop-in flexibility while connecting families with local activity providers.

Mission

Kidly is a marketplace platform that helps parents discover, book and pay for children’s activities, bringing together families and small local businesses. Built by parents, the product emphasizes scheduling, calendar features and drop-in flexibility to reduce booking friction. The founders—Aaron Deutsch and Anna Korol—have focused initial funding on product development and plan early strategic hires in technology, partnerships and community to accelerate launch and growth. Kidly has onboarded more than 75 unique businesses across 250 locations in Sydney and the surrounding area and has a waitlist of over 200 registered users. The company was formed in 2022 and has been selected as a featured provider by North Shore Mums, giving access to over 40,000 local parents. Kidly aims to convert early users into advocates through storytelling and community building as it scales.

Quick Facts