Truescope

About

Truescope operates a product-led CommsTech media intelligence platform ingesting 1.2M+ daily data points, with keyword search, sentiment analysis and a no-code drag-and-drop interface integrated with social and business media.

Mission

Truescope, launched in 2019, is a product-led CommsTech firm offering a smart media intelligence platform focused on real-time, real information. Its platform ingests more than 1.2 million data points per day and has signed agreements with the majority of social media platforms, business media platforms, and media aggregators. Product features include keyword search, sentiment analysis, and a no-code drag-and-drop interface designed to make media intelligence accessible to non-technical users. The company generates significant revenue through joint ventures and acquisitions and already operates entities in New Zealand and Singapore. Truescope is led by CEO John Croll and CTO Michael Bade; Croll brings 30 years of experience in communications and media intelligence and previously grew a regional media intelligence company to $127m in annual revenue. The team is focused on scaling into the US with a new go-to-market strategy and a North America president hire, Meg Crumbine.

Quick Facts