Vinomofo

About

Vinomofo is an e-commerce wine retailer offering curated wine selections and curation services, operating from Cremorne, Australia with ~100 employees and a 'business lite' expansion into six international markets.

Mission

Vinomofo is an online wine retail site that provides curated wine experiences and assists consumers with wine curation. The company sells wine through its e-commerce platform and positions itself as a consumer-focused wine experience. Launched in 2011 from an Adelaide garage by co-founders Andre Eikmeier and Justin Dry, Vinomofo is now a roughly 100-person operation based in Cremorne, Victoria. The business has begun international expansion via a 'business lite' model rolled out into six new markets: New Zealand, USA, UK, Singapore, Hong Kong and China. To support rapid domestic growth and its new-market operations, Vinomofo completed its first capital raise, securing $25 million from Blue Sky Venture Capital. The funding is intended to bolster growth and support the company’s expansion plans.

Quick Facts