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CarExpert.com.au

Independent Australian automotive publisher. Covers automotive news, reviews and video content.

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EQUITY on November 19, 2025

About

CarExpert.com.au is an independent Australian automotive media and marketplace platform that provides data-driven reviews, comparison tools, and video content to help consumers buy new cars.

Mission

Founded in 2020 by Alborz Fallah, Anthony Crawford and Paul Maric, CarExpert.com.au has become Australia’s largest new-car destination, attracting millions of monthly visitors with its independent reviews, in-depth video coverage, and expert comparison tools. Led by CEO Damon Rielly, the company combines trusted editorial content with a full-service new-car marketplace that connects buyers with dealerships. CarExpert is now investing in AI-driven tools, expanded video production, and editorial growth to deepen user engagement. As part of its international strategy, it plans to launch a dedicated New Zealand site in early 2026 that will feature local reviews, pricing insights, and tailored video content. The platform will also pursue collaborations with Kiwi dealerships and distributors to streamline the new-car purchasing journey. The brand’s strong audience engagement and transparent, data-centric approach underpin its growth ambitions across Australasia.

Quick Facts

Funding

EQUITY

Industry

Automotive, Publishing, Retail

Team Size

51-100

Headquarters

Southbank, Victoria, Australia

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