Kiki

The problem

We’re not a property business. We’re solving a deeply human trust problem: how do you feel comfortable sharing your home with someone you don't know yet? Our answer: by showing you how you can trust someone through mutual friends and similarity while being an invite-only community so everyone's a friend of a friend.

Why now

Global housing crisis & record rents - In London, renters now spend 41.6% of income on rent, with Kensington & Chelsea hitting 74%. In New York, Manhattan’s median rent is $4,700/month, while vacancy rates are just 1.4%, the lowest since 1968. Backlash against Airbnb - In 2025, 56% of New Yorkers opposed Airbnb, with 80%+ citing reduced housing availability. Barcelona is phasing out 10,000 tourist apartments by 2028 after protests. Flexible work & rising mobility - Around 27-29% of paid workdays in the UK and US are now remote. In the UK, employers now offer an average of 30 days PTO + 30 days of ‘work from anywhere’, giving people 60 days a year for travel and flexibility, the highest level ever. In 2023, net international migration to London hit 154,000 people, nearly double the level just two years earlier. London is not alone. OECD countries saw the highest migration levels in history in 2023. Shrinking disposable income - London rents have risen 40% in the past five years, while wages have grown by less than 30%, widening the affordability gap year after year. In some boroughs, rent now swallows up to 75% of income, making this the most unaffordable period in the city’s history. The right timing of AI - For the first time, AI can act like a mutual friend, connecting the dots between people and scaling trust in a way that was never possible before. This is absolutely huge for us as a question we get asked all the time is how are you going to scale trust.