Nola

About

Nola provides anonymous-by-design video analytics for retail, hospitality and entertainment venues, processing existing CCTV (optionally via on-site edge devices) to measure visitor counts, dwell time, queues and marketing engagement.

Mission

Nola is a Melbourne-based AI startup that provides anonymous-by-design video analytics for retail, hospitality and entertainment venues. Co-founded in 2019 by Victoria Zorin, the system analyses live video feeds—using existing CCTV and an optional edge device that processes data on-site—to measure visitor numbers, dwell time, queue lengths and marketing engagement while preserving privacy. The company positions itself as ""Google Analytics for the physical realm"" and emphasizes its anonymous-by-design approach, avoiding unique identification or storage of personally identifiable data. Nola has seen strong early traction with entertainment venues and uptake from ASX-listed companies and other corporations. Until this fundraise the business was self-funded; it secured a $200,000 investment from Skalata Ventures to scale its SaaS offering. Planned product expansions include a self-service platform to enable easier deployment for smaller businesses and future predictive capabilities that integrate external data to forecast customer traffic.

Quick Facts