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The Laundry Lady

The Laundry Lady is a mobile laundry service company that offers washing, ironing, pickup, and delivery services.

Backed by

Karl JacobyKarl Jacoby
Catriona WallaceCatriona Wallace
Queensland GovernmentQueensland Government
Brisbane AngelsBrisbane Angels
AngelloopAngelloop
Australian Trade and Investment CommissionAustralian Trade and Investment Commission

Raised 1M SEED on August 19, 2025

About

The Laundry Lady operates a tech-enabled marketplace and TimeBoss platform coordinating pickup-and-delivery laundry with online booking and payments for residential, business, NDIS and aged-care clients in Australia and New Zealand.

Mission

The Laundry Lady operates a tech-enabled contractor marketplace and the TimeBoss platform, a one-stop suite for managing service businesses. Founded in 2012 by Susan Toft and long bootstrapped, it now serves customers across Australia and New Zealand through more than 375 home-based contractors. The business offers pickup and delivery laundry services to residential, business, NDIS and aged-care clients with online bookings and payments. The company plans international expansion into Canada and the United Kingdom and will use new capital to accelerate that offshore push. The raise will also fund enhancements to the TimeBoss platform, including mobile apps, AI tools and advanced segmentation capabilities. The business emphasizes flexible income opportunities predominantly for women and has received government support that underscores alignment with women-led startup initiatives.

Quick Facts

Founded

2012

Funding

SEED

Industry

Delivery, Home Services, Laundry and Dry-cleaning

Team Size

51-100

Headquarters

Gold Coast, Queensland, Australia