Blend AI

About

BlendAI is an adtech platform that centralizes multi-channel advertising for e-commerce stores, using machine learning to create content, allocate budgets, and optimize campaigns across Google, Facebook, TikTok.

Mission

BlendAI builds an adtech platform that simplifies and centralises online advertising for e-commerce stores, using machine learning to distribute content and optimise budgets across multiple channels. The product supports ongoing management, optimisation and content creation to help small merchants manage complex ad channels such as Google, Facebook and TikTok. Cofounders Michael Bezman and Dean Krowitz launched the company in 2021 and report quick take-up and strong inbound demand from early users. The company raised $1.5M to fuel customer growth, continued product enhancements and to hire its first go-to-market resources. Management positions BlendAI as delivering agency-like results in a product-led manner, with investor conversations citing customer ROAS uplifts of roughly 2x to 16x. Short-term plans focus on establishing the business in Australia while maintaining a “global from day one” product to pursue overseas opportunities.

Quick Facts