Zitcha

About

Zitcha is a retail media platform integrating, automating planning, buying, measurement and attribution across onsite, offsite and in‑store channels, enabling retailers to monetize assets and suppliers to target shoppers.

Mission

Zitcha offers a unified retail media platform that integrates planning, delivery, and insights across onsite, offsite, and in-store channels to enable optimized advertising. The platform supports self-service advertising, joint business planning, and first‑party data targeting. Zitcha works with major retailers including Coles Group (Australia), Peavey Mart (Canada), and Ocado (UK), and is used by global brands such as Unilever, Microsoft, and Lego. The company raised A$15.0 million (US$10 million) in a Series A round in October 2024. Proceeds will fund expansion into the North American retail media market, including opening U.S. offices and building sales and customer success teams. Zitcha provides an independent retail media platform that lets retailers monetize assets such as websites and social channels while enabling suppliers to target shoppers through the path to purchase. The platform connects retail media assets — email, apps, digital in-store screens, web and social media — and automates the purchasing of media across those channels, enabling sales attribution. Zitcha's product allows retail suppliers to connect directly with consumers at every touchpoint. After establishing a presence in Australia, the company is preparing to officially launch in the U.S. as the next phase of expansion. Brands such as Microsoft, LEGO, Asahi, Samsung and Nestle have onboarded, and retailers using the platform include Adore Beauty and The Warehouse Group. Led by CEO Troy Townsend and based in Melbourne, Victoria, Zitcha raised $2.9M in Seed funding to fund this expansion.

Quick Facts