InStitchu

About

InStitchu is a custom made-to-measure menswear company offering personalized suits from Australian Merino wool through tech-enabled showrooms, online ordering, and post-delivery alterations, remakes, or refunds.

Mission

InStitchu sells custom, made-to-measure suits and menswear that customers can customize and have tailored to their measurements. Its suits include Australian Merino wool and the company operates showrooms that blend traditional tailoring with technology. InStitchu offers paid alterations, remakes, or full refunds if a suit does not fit. The company expanded rapidly last year: sales rose 114%, the staff tripled, and it opened its first U.S. showroom in New York City. InStitchu currently operates nine showrooms and plans to expand to 15, choosing locations based on customer interest measured via its website. The team is pursuing continued global, omni-channel expansion and plans to introduce more showroom technology such as virtual mirrors.

Quick Facts