Emotive

About

Emotive is a conversational SMS marketing platform that combines automation and human responders to act as an online sales associate for mid-market e-commerce merchants on Shopify, Magento, BigCommerce, WooCommerce

Mission

Emotive provides a platform that makes text marketing feel like a real conversation rather than a newsletter blast, using a mix of automation and human responders. The company targets mid-sized e-commerce merchants on Shopify, Magento, BigCommerce and WooCommerce, acting as an online sales associate for businesses without sales teams. Emotive reported 466% year-over-year revenue growth in 2020 and cites campaign conversion rates of roughly 8%–10% versus 1%–2% for standard text campaigns. The platform began with largely human response handling and has become increasingly automated while retaining human intervention for complex replies. Founders Brian Zatulove and Zachary Wise built the product after earlier work on a cannabis loyalty startup called Reefer. Emotive plans to use new funding to continue product development, grow headcount to more than 200 people, open offices in Atlanta and Boston, and eventually expand beyond texting into a broader conversation platform.

Quick Facts