Cuttable

About

Cuttable is an Australia-based AI SaaS platform that automatically produces personalized, high-quality video advertisements for brands and agencies.

Mission

Founded in 2021 in South Yarra by Sam Kroonenburg, Jack White, and Ed Ring, Cuttable offers an AI-powered platform that turns product catalogues and campaign briefs into polished, on-brand video ads with minimal manual effort. The software is aimed at marketers and agencies that need to generate large volumes of creative tailored to individual products, audiences, and channels. Cuttable’s automation addresses the growing demand for highly personalised digital content by enabling rapid iteration and consistent visual quality. Early customers include Woolworths-owned Catch.com.au and OnePass, as well as Medibank, Nando’s, Penfolds, Powershop, and DiDi, providing initial validation across retail, insurance, QSR, and mobility sectors. While the company has not disclosed revenue or usage metrics, it has secured substantial enterprise logos at an early stage. The newly raised capital will be used to accelerate product development and expand go-to-market efforts, positioning the company to scale its AI advertising engine globally.

Quick Facts