Effi

About

Effi is an AI-powered mortgage broker platform that centralizes opportunity and lead management, automates SMS outreach and cold-lead follow-up, and integrates broker profiles with partner channels.

Mission

Effi is an AI-powered mortgage broker platform that centralises client opportunity management and automates outreach with an SMS bot. The company recently launched the full version of its platform and has partnered with RateCity to boost broker profiles. Effi’s pilot brokers saw conversion rates improve to double digits from enquiry to loan settlement, and the platform’s cold-lead response rate sits above 80%. Founder and CEO Mandeep Sodhi launched the startup in June last year and says the product will be further developed with new funding. Effi is pursuing national and overseas expansion and aims to address lead generation and efficiency pain points for brokers. The team believes brokers’ market share could rise to 70% from about 60% as buyers seek lender guidance.

Quick Facts