Safewill

Why Safewill exists

Safewill is a digital end-of-life planning platform that provides a step-by-step online will writing process with flat fees and adjacent services. Since launching in 2019 it has expanded to offer Enduring Powers of Attorney, Enduring Guardianship, a subscription-based digital vault, an affiliate wills and estates law firm, and low-cost funeral planning services. The company reports close to 100,000 users on its platform and says AU$500 million in charitable gifts have been committed to Australian not-for-profits through its wills. Safewill has partnered with more than 200 Australian charities, including Cancer Council, Fred Hollows Foundation, Guide Dogs Australia, RSPCA, and Sydney Swans Foundation. Management describes the product as a unified digital experience that ties together estate planning documents, funeral products, legal services, and legacy tools to de-stigmatise end-of-life planning. The company plans to use new funding to further develop the business and execute selective overseas expansion. Safewill is an Australian online will-writing platform that lets individuals create and update wills through a digital interface. The company charges A$160 to create a will and offers unlimited updates during the first year, with an optional A$15/year plan for ongoing unlimited updates. Safewill serves both direct-to-consumer users and a B2B2C channel through partnerships with charities. Over the past 18 months the platform has been used to create more than 10,000 wills. The startup has established partnerships with more than 100 of Australia’s largest charities and associations to encourage legacy donations and deliver will-creation to donors. Founded in 2019, the company is positioned at the intersection of consumer legaltech and nonprofit fundraising support.