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July

July is a direct-to-consumer luggage brand that can own the travel experience for a new generation. (Instagram @july)

Backed by

StrandbagsStrandbags

Raised 10.5M EQUITY on October 16, 2019

About

July redesigns suitcases to address traveler pain points, centering product engineering and go-to-market efforts around expansion into Singapore and Shanghai.

Mission

July is a luggage startup that aims to redesign suitcases from the ground up to overcome common traveler pain points and frustration. It was unofficially founded in April last year by Athan Didaskalou and Richard Li after they met by chance in a Collingwood coffee shop. The company launched nine months before this fundraise and positions itself to disrupt the luggage industry. July has raised $10.5 million to support expansion and product development. The funding will fuel global expansion, with Singapore and Shanghai named as primary focuses. The leadership emphasizes product redesign as the core of its go-to-market effort.

Quick Facts

Founded

2018

Funding

EQUITY

Industry

Consumer, Consumer Goods, E-Commerce, Fashion, Internet, Internet of Things, Product Design, Retail, Travel

Team Size

11-50

Headquarters

Melbourne, Victoria, Australia