The Memo

About

The Memo is a 2019-founded parenting store that offers Millennial-focused products and advice for pregnancy, birth and beyond.

Mission

The Memo is an online parenting store established in 2019 by founders Phoebe Simmonds and Kate Casey after their dissatisfaction with the available retail options for new and expectant parents. The business positions itself as a modern, Millennial-centric destination for pregnancy, childbirth and early-parenting needs, featuring frank, inclusive conversations—often covering topics such as perineum care—to differentiate its brand voice. The Memo curates products spanning pregnancy, birth and baby essentials, aiming to simplify shopping for parents through a highly personalised, candid approach. Its co-founders emphasise authenticity during investor discussions, reflecting the company’s broader commitment to honest dialogue with customers. While specific operating metrics such as revenue or user numbers were not disclosed in the article, the company’s recent capital raise signals investor confidence in its growth trajectory. Future plans were not detailed in the provided text, but the significant new capital suggests an intention to scale operations or expand product offerings.

Quick Facts