Live Graphic Systems

About

LIGR is a self-serve multi-tier SaaS platform enabling clubs, leagues and streamers to add TV-quality graphics and broadcast management without hardware or design teams, with sponsorship reporting.

Mission

LIGR provides a self-serve, multi-tier SaaS platform (LIGR Live) that lets clubs, leagues and individual streamers add TV-quality graphics and broadcast management with no hardware or design team. Since launching LIGR Live in mid‑2020 the product is operational in key global markets including the US, UK, Europe and Asia. The company has expanded its content capabilities from four sports and a single theme at the last raise to 15 sports and 12 themes, and is used across youth, semi-pro and professional competitions worldwide. There are registered users from 120 countries, spanning individual clubs, high schools, universities, hobby streamers and international sporting organisations. LIGR pursues a product-marketing-led growth strategy (blogs, EDMs, videos and in-game self-advertising) and is building a sponsorship network with reporting, auditing and tracking to give brands measurable ROAS and clubs new revenue streams. The platform’s focus is on levelling the playing field for sub-elite sports by enabling monetisation and fan connection at every level of sport.

Quick Facts