Fulcrum

About

Fulcrum provides an AI-driven customer data personalization platform that helps enterprises use first-party data to deliver real-time targeted experiences.

Mission

Fulcrum is a Denver-based software company offering a Customer Data Platform (CDP) that combines real-time first-party data collection with AI workflows to tailor interactions for both known and anonymous users. The platform is used by digital agencies, marketing teams, sales departments and other enterprise functions to increase engagement and conversion rates by delivering highly personalized content. By unifying data and applying machine learning, Fulcrum enables customers to identify user intent in real time and respond with customized campaigns or sales outreach. The company is currently focused on accelerating its technology roadmap and expanding business operations to serve a growing roster of enterprise accounts. To date, Fulcrum has raised $7 million in venture financing, including the latest $5 million round. Although specific revenue or user figures were not disclosed, the additional capital underscores investor confidence in Fulcrum’s ability to scale its AI-powered CDP offering. The team is led by founder and CEO John Golinvaux.

Quick Facts