Complexica

About

Complexica provides AI-driven supply and demand optimization software for promotional planning, dynamic pricing, inventory and resource allocation, and sales performance analysis for retailers and distributors with large SKU ranges.

Mission

Complexica builds AI software for supply and demand optimization used to optimize promotional planning and pricing, inventory management, resource allocation, and sales performance analysis for companies with large SKU ranges and long-tail customer bases. The company was founded in 2014 and employs more than 100 staff across four offices. Customers named in the article include Metcash, Pfizer, DuluxGroup, Bunzl, PFD Foods, Lion Drinks, CostaGroup, Liquor Marketing Group, Janssen, Pernod Ricard, Flinders Ports, Drakes Supermarkets and Arnott's. In January 2023 Complexica secured an additional $1.4M investment from Perennial Partners, bringing total capital invested and committed to $25M over the prior 18 months. Management says the funding is a vote of confidence and will support execution of its 2023 growth plans both domestically and overseas. The company's mission is to help companies become more effective in sales and marketing through optimized decision-making.

Quick Facts