Deliciou

About

Deliciou makes shelf-stable plant-based meat alternatives from dehydrated plant proteins—preservative-, added-salt- and sugar-free—offering chicken, beef, pork alternatives and pre-seasoned ready meals while expanding retail distribution internationally.

Mission

Deliciou produces shelf-stable plant-based meat alternatives made from dehydrated plant proteins designed to avoid preservatives, added salt, and sugar. Founder Kjetil Hansen launched the business after pitching on Shark Tank Australia in 2017 and released its first shelf-stable chicken alternative in 2020, which sold out in the first week. The company has since expanded its range to include beef and pork alternatives and pre-seasoned ready meals, all shelf-stable. Deliciou emphasizes a cleaner nutritional profile with more plant protein and fiber. The startup is working to expand distribution to the U.S., Europe, and Asia and plans launches at several major retailers in the coming months. Market context in the article notes the Australian alt-meat industry could be worth $3bn by 2030 and that competition is expected to increase.

Quick Facts