Pump Haircare

About

Pump Haircare, founded in 2017 by hairdresser Natasha Jay, sells direct-to-consumer salon-quality haircare and natural skincare focused on volume, anti-frizz, and curly styling via e-commerce with a logistics facility.

Mission

PUMP HAIRCARE was founded in 2017 by entrepreneur and hairdresser Natasha Jay to make salon-quality haircare available direct to consumers. The company sells a range of products focused on hair volume and thickness, anti-frizz treatments, curly styling and a specialist natural skincare line. It grew from a lounge-room startup to a large logistics facility as e-commerce sales accelerated during COVID-19. Management sought a strong investor to fund further growth and provide strategic support. The brand has developed a following in Australia and overseas and Anacacia Capital described it as having potential to become a premium household name.

Quick Facts