TradeSquare

About

TradeSquare is an Australian B2B wholesale marketplace where retailers discover and order gift and homewares from nationwide wholesalers, using consolidated carts and invoices and optional 60‑day credit.

Mission

TradeSquare operates an online B2B wholesale marketplace launched in 2020 by Nati Harpaz and Einat Sukenik to modernize Australia’s wholesaling industry. The platform functions as a 24/7 digital trade show allowing retailers to discover and order products from wholesalers nationwide. It has attracted about 1,000 suppliers, more than 150,000 SKUs and over 10,000 registered buyers, making it the largest wholesale platform in Australia. TradeSquare’s initial focus is on gift and homewares, with plans to expand into broader markets. The platform offers consolidated ordering (one cart, one invoice) and 60-day credit terms in some cases, and avoids upfront payment demands that hinder small retailers. Management says the company will scale its smart technology, marketing support for wholesalers, and customer experience with the new funding.

Quick Facts