Cartelux

About

Cartelux provides a centralized marketing platform that automates ad creation, approval, media buying and brand-compliant regional, multi-channel campaign targeting and optimisation for brand owners and local retail partners.

Mission

Cartelux offers a centralised, automated marketing platform that manages relationships between big brand owners and downstream local retail partners, automating ad creation, approval and media buying while ensuring brand compliance. Its software enables advertisers to target and optimise ad campaigns regionally and across channels, simplifying digital advertising for geographically spread retail networks and franchisees. The company has expanded its global footprint to include the Americas and Africa and plans to expand into additional digital-advertising categories in the second half of the year. Cartelux has won support from major automotive brands including Ford, BMW, Nissan, Toyota, Renault, Honda and Mini; Ford Thailand dealerships ran 234 hyperlocal campaigns, and tandem campaigns between brand and dealers outperformed siloed activity by a factor of three. The company will use its recent capital to grow sales, engineering and product teams and to further develop its software solutions as it scales to new markets. The $3M investment announced will support that growth and product development.

Quick Facts