Phia
Find the best price in one click.. Join 600,000+ happy users ⭐️📱An AI shopping agent to help users shop smarter.
Backed by Stanford University, Soma Capital, Kris Jenner, Desiree Gruber
Raised $8M seed on September 1, 2025
About
Phia is a consumer AI startup that provides an AI-powered shopping assistant, available as a browser extension and mobile app. It works across hundreds of thousands of brands to automate the shopping experience, offering price comparisons and personalized recommendations to streamline transactions and improve financial management for users.
Mission
To optimise the shopping experience beyond simple economics, recognising it as an emotional and sociological activity that can be fundamentally improved with AI to better serve the user. The goal is to make a better shopping experience for Gen Z and others.
Quick Facts
Founded
2022
Funding
seed
Industry
AI/ML, E-commerce, FinTech, Consumer Technology
Workspace
On-site
Team Size
16
Headquarters
New York
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