Fitell

About

Fitell is an Australian company pivoting from fitness retail to operate an actively-managed Solana-based digital asset treasury.

Mission

Fitell Corporation, formerly a fitness equipment retailer, has announced a strategic overhaul to become an on-chain asset manager focused on Solana. The firm is building Australia’s first Solana digital asset treasury, aiming to deploy $SOL across staking, options, liquidity provisioning, structured yield products, and other DeFi strategies with built-in risk controls. As part of the transformation, Fitell plans to rename itself “Solana Australia Corporation” and seek a dual listing on the Australian Securities Exchange to give regional investors direct exposure to its Solana holdings. Custody for the assets will be provided by BitGo Trust Company, while industry veterans David Swaney and Cailen Sullivan have been brought in to guide the initiative. Fitell aspires to become the largest publicly listed $SOL holder in Australia and the wider Asia-Pacific region. To accelerate the pivot, the company has secured a sizable convertible financing facility that will fund token purchases and treasury operations, with an initial $10 million already earmarked for acquiring $SOL.

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