Heatseeker

About

Heatseeker is a behavioral data platform that predicts ad and product performance by turning verified audience actions into real-time insights for marketers.

Mission

Heatseeker helps brands close advertising’s costly “say–do gap” by measuring how real audiences click, sign up, and engage on social platforms before campaigns go live. Its Market Experiments Engine runs live tests and delivers predictive results with up to 90% accuracy, allowing creative, pricing, and positioning decisions to be made in minutes rather than weeks. To make findings tangible, the company generates lifelike, behaviorally trained AI avatars that let teams watch simulated customers react to different messages in real time. Marketers can conduct rapid, what-if experiments across audiences and regions and instantly see which creative drives attention, recall, and conversion. Heatseeker showcased this capability alongside KPMG at SXSW Sydney 2025, underscoring demand for data-driven decision tools. Backed by investors such as Capital F, Eastend Capital, Euphemia, and now HearstLab, the company is using fresh capital to broaden access to its platform and integrate deeper within brand workflows. The combined pre-seed and seed funding efforts position Heatseeker to accelerate product development and commercial growth.

Quick Facts