Circle In

About

Circle In is an employee benefits platform that provides employers tools and resources supporting families and caregivers across lifecycle stages—from planning and parental leave to menopause and bereavement.

Mission

Circle In is an employee benefits platform founded in 2017 that helps companies support working families and caregivers by providing tools and resources across stages from planning a baby to menopause and bereavement. The platform is used by nearly 100 leading brands, including Medibank, Coca‑Cola Amatil, Estée Lauder, EY and Ashurst, and the business employs 20 people. Circle In says 80% of its users feel more positive toward their organisation and 72% are more inclined to recommend their employer after using the service; the company reports a 95% customer contract renewal rate. The recent capital will be used to develop the platform further for working families and caregivers and to fund global expansion plans. Leadership changes and senior hires—such as former Googler Liz Fox promoted to general manager, and new senior hires Aimee Gleeson and Rob Cassidy—support the company’s growth.

Quick Facts