Simple

About

Simple provides a cloud-based upstream marketing platform for large enterprises to plan, budget, organize and analyze campaigns, integrating with Microsoft Office/Azure to manage campaign complexity across industries.

Mission

Simple operates an upstream marketing platform focused on planning, budgeting, organization and analysis to improve marketing efficiency and value for money for large and global organizations. The product does not handle execution; it helps teams manage campaigns and complexity across enterprises. Simple recently launched an “intelligent market platform” built on Microsoft Azure with integrations to Microsoft Office, following a tie‑up with Microsoft unveiled at the Inspire partners’ conference. Its clients span industries including banking, retail, insurance and gambling. The company intends to scale its offering through Asia, the U.S. and Europe and will deploy local sales and marketing teams in target markets. Australia will remain Simple’s headquarters and technology center while it expands its international footprint. The company raised funds to support that global expansion. Simple is a four-year-old marketing technology firm that has developed a cloud-based platform to run and measure the success of campaigns. The platform lets marketing teams plan, produce and execute campaigns while measuring return on investment and providing analytics. The company has closed a $10 million funding round to support its platform. Investors in the round include Perle Ventures and US fund SparkLabs Global Ventures. The funding is tied directly to the platform that runs and measures campaign performance. The article did not disclose revenue, user numbers, or additional financial details.

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