Amplified Intelligence

About

Amplified Intelligence builds an AI-powered attention-tracking platform and attention-to-advertising database measuring engagement across digital and TV for advertisers and agencies, with media-planning tools to reduce campaign waste.

Mission

Amplified Intelligence builds an AI-powered attention-tracking platform and the most comprehensive database of attention to advertising across digital and TV. The company’s solutions provide advertisers and agencies with a more accurate picture of how much attention campaigns generate, helping to maximize media spend, improve campaign outcomes, and reduce wastage. Its offering combines pioneering AI technology, world-leading research, and an easy-to-use media planning platform. Amplified was founded by Professor Karen Nelson-Field, with Philip Townend as chief growth officer. The firm is scaling commercially and preparing international hires to support growth in key markets. It planned to use the seed proceeds to accelerate its product roadmap and expand its commercial team globally, including first hires in the UK and US.

Quick Facts